品牌推广 / 身分识别 / 商标 / 网站设计
科尔托纳
A new identity and website gave 科尔托纳 at Forest Park an exciting, modern voice, free from luxury apartment clichés.
建立身份
科尔托纳’s courtyard-centric design was intended to draw residents out of their apartments and into dynamic public spaces. We carried the courtyard theme throughout the branding, highlighting Cortona’s literal, central location as well as its aspirations: to build community, and to put residents in the middle of everything St. Louis has to offer, including nightlife, recreation and entertainment. The concept is summed up by 科尔托纳’s new tagline
– 在中心。
中心生活
科尔托纳’视觉效果在建筑物上播放’s physical shape and capture the spirit of the tagline. The logo family uses rough, fashion-inspired patterns and vibrant colors to reflect 科尔托纳’吸引年轻的专业人士。建筑物图像’现代化的外部环境和温暖的社区空间将观众置于城市最佳新生活场所的中心。
行动中的品牌
With the building under construction during the branding process, it was important to give future residents a sense of the look and feel of daily life at 科尔托纳. Designs for coffee cups, shopping bags and more helped to define how the building’视觉识别将存在于世界中。
网络上的家
就像公寓大楼本身一样， 科尔托纳 website was designed to serve as a hub for community. Embedded social feeds and a colorful, oversized calendar connect current and prospective residents with the best of St. Louis: happy hours, parties, film festivals, restaurants and more. The 科尔托纳 blog will offer recipes, advice for entertaining guests, design tips, fitness trends and the scoop on nearby neighborhoods.
Accolades for 科尔托纳 品牌推广 and Design
The branding, identity and website design for 科尔托纳 has been honored by the W3 Awards, American Advertising Awards, Targeted Advertising and Marketing (TAM) Awards, and the St. Louis Apartment Association Awards.
